Take this questionnaire* to find your BRAND IDENTITY.
Your mission (what’s your “why?”)
Your values (what beliefs drive your company?)
Your brand personality (if your brand was a person, what kind of personality would they have?)
Your unique positioning (how do you differentiate yourself from the competition?)
Your brand voice (if your brand was a person, how would it communicate?)
These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each. If you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand.
Why did we start this business?
What are beliefs and values that are important to us as a company?
What do we do better than anyone else?
What makes us special?
If we could describe our brand in three words, what would they be?
What are the three words we would want our customers to use to describe us?